Dubai-based Nordic Homeworx was founded in 2006 in an effort to bring premium Swedish wood flooring to the region. Today, we have surpassed our 11th anniversary as the exclusive distributor of Kährs in the UAE, as well as the agent for the brand in the Middle East. Over the years, we have developed a successful concept based on a strong passion for Kährs as a brand with our Nordic heritage.
Our showroom is located on Level 12 of Sidra Tower in Dubai. We are open 6 days a week: Saturday - Thursday from 8:30 am - 5:30 pm. We can also schedule appointments at other timings upon special request.
To discover our wide range of Kährs wood flooring, we invite you to visit our showroom. To set up an appointment with us, you can get in touch via our contact form.
Having spent many years in the Middle East, Economics graduate Pauline converted a personal passion for wood flooring into a full-fledged Dubai based business in 2006. Pauline combines years of customer service experience with Swedish tradition of wood floors.
With a B.Arch. degree in Architecture, Jasna’s versatile skills and experience has allowed her to work across a wide range of projects, including construction, interior and architectural design. Jasna is a true expert in the world of interiors.
James has degree in Business from the UK and over a decade of sales experience in the UAE. He has worked across different industry sectors (including sports surfaces) and has a strong understanding of the regional market. James is dedicated to helping the customer achieve the best possible outcome.
With strong customer service skill, business mindset, and with her experience in sales for 7 years in Dubai, Hiyas is efficient in supporting the Commercial Sales in maintaining and developing a long term relationship with clients, prepares client quotations and assists with managing client accounts.
Julie works with the commercial team, supporting with preparing quotations, submittals and liaising with accounts. Julie also works with logistics, managing our orders from Kährs warehouse in Sweden.
With a Business degree from Spain and a mixed background, Philipe has a solid understanding of cultures, and is able to establish strong relationships with our clients. With his Kährs wood flooring expertise, Philipe guides our clients through all their design ideas.
With a Master’s degree in Marketing, Helia has more than 8 years of progressive experience in retail, working with high-end brands across different organizations and platforms. Helia helps our homeowner clients transform their spaces into homes.
With a Bachelors of Commerce (BCom Hons.) degree from the University of Pretoria, Morgan applies his knowledge and previous experience in the commercial industry to his role as our Project Manager; ensuring all our projects run smoothly from commencement to final handover.
Jamil has been instrumental in our business, since the company’s formation in 2006. Ensuring the team delivers and installs Kährs wood flooring to the highest specifications, Jamil leads a team of installation specialists and monitors the quality for each project.
With a BA (Hons) Design Management degree from London, Sarah uses her marketing, branding and creative eye to ensure Nordic Homeworx is noticed for all the right reasons. She is an interior design enthusiast, and is the writer of our interior design blog.
With a BA in Media & Communications, Malin is our friendly representative who greets all our clients. Malin’s positive, outgoing nature gives her excellent public relation skills, assisting with marketing our brand and product to the public.
Gabriella is coming from a background of sales & management and is in the midst of a BA (Hons) degree in Human Resource Management. She is working closely to our MD, coordinating both work and private life. If there are problems to be solved, you can be sure Gabriella sorts it out!
Joey is responsible for the site surveys at potential project sites and produces CAD drawings with quantity reports based on his calculations. His speed and skills are very essential for the Nordic Homeworx team.
With nearly 20 years in the design business, drafting technician Rodolfo is responsible for the CAD drawings for our projects. His design skills and attention to detail are essential in demonstrating the look of a customers’ flooring within their room layout.
Interested in joining our dynamic team? Discover the current job openings at Nordic Homeworx!
Nordic Homeworx mission is to develop, build and maintain its position as the preferred supplier of quality wood flooring for residential and commercial clients in the UAE and Middle East region.
Specialising in Swedish wood flooring, Kährs, enables us to deliver the best design, highest quality, widest selection and a conscious choice of healthy and sustainable products.
Nordic Homeworx goal is to meet and exceed client expectations, establish lasting relationships and trust with clients, partners, suppliers and employees, through professional and honest communication, client-tailored wood flooring solutions, customer-oriented project management and after-sales services.
Our vision is to be the leading wood flooring supplier in the UAE and Middle East, and the customer’s first choice in wood flooring selection.
Nordic Homeworx complies with this quality policy by:
I. Consistent management focus on quality;
II. Continually improving the effectiveness of our Quality Management System;
III. Motivating our employees to take ownership of their work;
IV. Understanding our customers goals and embracing them;
V. Providing ongoing training to advance the skills of our greatest asset, our employees;
VI. Identifying and solving problems to avoid compromising the quality of our service and products.
Nordic Homeworx places a premium excellence of service and products. We clearly appreciate and respect today’s market forces that mandate delivery of quality service and products. We know that our survival as a company depends on providing the highest quality of service and products on every engagement.